Benefit Cosmetics

What it is: A fanning and volumizing mascara that fans out lashes side to side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex Fiber Brush, which has a 40° curve that lifts root to tip and reaches corner to corner. It features naturally derived flex-wave fibers that grab, define, and separate lashes, cleanly and evenly. The fanning formula is also buildable, feels weightless, and doesn’t clump or flake.

Clinical Results: In a self-evaluation by 119 participants, after 1 week:
- 97% agree lashes look defined
- 92% said this mascara gives a full-fan effect
- 92% agree lashes look separated