Tower 28 Beauty

What it is: The first-ever setting blush, combining the benefits of a setting powder with a richly pigmented blush for 12-hr fade-proof color and blurred skin, now available in two limited-edition shades made with Toni Bravo. 

Finish: Matte

Formulation: Pressed

Highlighted Ingredients:
- Kaolin Clay: Gentle on sensitive skin and controls shine.

- Squalane: Delivers hydration + anti-inflammatory

- Hydrophobic Silica: Improves sweat-resistance.

Ingredient Callouts: Free of parabens, phthalates, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know:This clean, 100% talc-free formula sweeps on cheeks instantly blurring pores + smoothing texture with a splash of vibrant color in a matte finish. Like a setting powder, it has built-in shine control and is sweat-proof to help makeup last all day. Safe for sensitive skin, it’s also non-irritating, derm-approved, and clinically proven. 100% compliant with the National Eczema Association ingredient guidelines.

Clinical Results: Based on a third-party test with 34 participants: 

- 94% agree that powder feels breathable 

- 94% agree skin looked smoother 

- 94% agree the powder controlled and reduced shine

Clean

Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

This product is an Allure Best of Beauty award winner.