MILK MAKEUP

What it is: A clean, water-resistant, smudgeproof mascara that separates every single lash for instant definition and length without flaking, for up to 24 hours.

Formulation Type: Lengthening, Volumizing

Benefits: Long-wearing

Highlighted Ingredients: 
- High Roll Tubing Technology: Wraps lashes in sweatproof tubes that quickly and easily roll off to remove.

- Hemp Seed, Castor, and Sunflower Seed Oils: Conditions, nourishes, and keeps lashes soft.

- Carnauba and Jojoba Wax: Provides a creamy texture for amped-up volume and length.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This award-winning tubing mascara is clinically proven to deliver sweatproof wear by wrapping lashes in alcohol-free tubes for a long-lasting lash-extension effect. The cruelty-free formula is infused with lash-conditioning hemp seed & castor oils and is easy to remove without rubbing or tugging.

Clinical Results: In a consumer perception study of 31 people using the product in a 24-hour period:

-100% said lashes feel conditioned after removal

-93% said it’s sweatproof and quick to remove

-90% said it does not smudge