PATTERN by Tracee Ellis Ross

What it is: A lightweight and slippy styling custard that provides a hydrated hold, definition, and shine for the entire family.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, and Wavy

Hair Concerns:
- Curl-Enhancing
- Hold and Style Extending
- Dryness

Key Benefits:
- Lightweight, slippy formula
- Provides hydrated hold, definition, and shine
- Great for puffs, ponytails, flat twists, braid-outs, twist-outs, bantu knots

Highlighted Ingredients:
- Irish Moss
- Flaxseed Oil
- Agave

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.

What Else You Need to Know: The lightweight and slippy Styling Custard makes styling easier for kids and adults. Lightly layer for hydrated hold, definition, and shine for the entire family. Containing flaxseed oil, agave, Irish moss, and chamomile, the custard is perfect for wet or dry ponytails, braid-outs, twist-outs, and bantu knots.

Fragrance Description: Founder Tracee Ellis Ross picked this to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.