Benefit Cosmetics

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.

Formulation Type: Lengthening

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes for up to 36 hours of wear and 40 percent longer lashes.

Clinical Results: In a self-evaluation by 110 women after 1 week of use, reports included:
-93% said it was extremely lengthening
-95% said it lifts and lengthens lashes up and out
-93% said it gives lashes fullness and length