Oribe

What it is: A restorative treatment for blondes that instantly tones, eliminates brassiness, and brightens strands while hydrating and adding shine.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Brassiness

- Damage, Split Ends, and Breakage

- Dryness

Key Benefits: 
- Instantly tones brassiness and brightens strands

- Increases elasticity and softens dry, brittle hair

- Treats existing damage and prevents future damage

Highlighted Ingredients:
- Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blonde and highlighted hair.

- Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair.

- Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft.

Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: Stay bright with this restorative, softening treatment specially formulated for blondes. Its supercharged, concentrated formula instantly tones with violet pigments, eliminating brassiness and brightening strands. Additionally, a blend of rich oils and lavender extract leaves hair nourished, ultra-soft, and restored.

Fragrance Description: Oribe’s signature Côte d’Azur scent is a sun-drenched blend of Mediterranean citrus and white butterfly jasmine.

Clinical Results: In a consumer-panel survey of 104 women, after 2 uses:

- 91% said treatment removed unwanted brassiness

- 86% said hair looked brighter and more vibrant

- 85% said hair looked healthier

- 80% said hair felt less brittle and looked less damaged

This product is an Allure Best of Beauty award winner.