Oribe

What it is: A fast absorbing, strengthening serum that prevents breakage, hydrates, and increases hair elasticity to restore weak, fragile, and brittle hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage

- Frizz

- Heat Protection

Key Benefits: 
- Strengthens and reinforces fragile hair

- Reduces hair fall caused by breakage

- Hydrates strands to increase elasticity

Highlighted Ingredients:
- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):

Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.

- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.

- Cotton Seed Extract: Strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This fast-absorbing, sheer hair serum features chia seed, bamboo, plant-based protein, and a hyaluronic acid complex to strengthen from within while forming a protective veil around each hair fiber to prevent breakage, encourage length, and protect strands at temperatures up to 450°.

Clinical Results:

In a consumer-panel survey of 106 women, after just 1 week:

- 87% felt their hair was more resilient

In a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses:

- Hair is 2.9x more elastic

- Hair is 133% stronger