PATTERN by Tracee Ellis Ross

What it is: A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing

- Dryness

- Scalp Build Up

Key Benefits: 
- Removes build up and dirt without stripping away moisture

- Cleanses hair and scalp while leaving hair hydrated

- Hair is left healthy and hydrated

Highlighted Ingredients:
- Aloe and Honey: Natural humectants that attract hydration.

- Coconut Oil: Seals in hydration.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera, and coconut oil.

Clinical Results: Based on a 60-subject consumer perception study after 1 week of use:

- 97% agreed using this shampoo made their hair feels completely clean

- 94% agreed this is gentle on their hair

- 94% agreed this shampoo helped them detangle while washing

This product is an Allure Best of Beauty award winner.