MILK MAKEUP

What it is: A clean, long-wearing, illuminating primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid for a soft, radiant, golden-hour glow.

Highlighted Ingredients:
- Blue Agave Extract: Grips makeup for up to 12 hours.

- Hyaluronic Acid and Niacinamide: Hydrate and smooth for plumper-looking skin.

- Light-Reflecting Pearls: Add a warm, luminous glow.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This 96 percent natural, silicone-free primer glows like a luminizer and grips like the bestselling Hydro Grip Primer. The non-streaky formula feels weightless (not sticky) and is packed with skincare like niacinamide and aloe water for smoother-looking skin, so makeup stays put with no patchiness or fading.

This product is an Allure Best of Beauty award winner.