PATTERN by Tracee Ellis Ross

What it is: A flexible Strong Hold Gel that provides long-lasting hold without breaking or drying hair and nourishes hair while creating a slick look.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing

- Hold and Style Extending

- Shine

Key Benefits: 
- Provides long-lasting hold without breaking hair or edges

- Easily distributes through the hair

- Ideal for a slick look of your choosing and styles that need extra hold

Highlighted Ingredients:
- Sea Moss: Nourishes and hydrates the hair while supporting strength and protection.

- Chia Seeds: Nourish, reduce breakage, and enhance definition.

- Aloe Vera: Delivers lightweight hydration while locking in moisture.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: Strong Hold Gel easily spreads through hair for slick, sleek, long-lasting hold with the power of sea moss, aloe vera, and chia seeds. It’s now available in Indigo Rain—a fresh and bright scent inspired by rainfall with notes of blue chamomile and patchouli.

Fragrance Description: Inspired by the first rainfall, this fresh, bright scent with notes of blue chamomile and patchouli will leave you feeling refreshed and energized.

Clinical Results: Based on a third-party study:

- Clinically proven to provide a long-lasting hold without breaking hair or edges for a healthy hold

- Clinically proven to provide long-lasting hold without damaging or drying the hair